You might already have one of the best marketing tools for your massage practice: your massage chair. The most effective way to market your practice is through direct contact, and nothing could be more direct than a free chair massage.
There are 5 keys to making free chair massages an effective business growth tool.
There are many places where you can offer free chair massages. Among the best places to offer free massages are salons and gyms. Speak to the manager and ask if you can set up your massage chair and offer free 20-minute massages. It is important that the request is put in terms of how this will benefit the establishment without costing them anything. Some places will even allow you to come on a regular basis for a few hours. The key to the location you choose is the answer to, “Is this a place where I can find my ideal client?”
A high-traffic area is best as long as you are not being jostled by people passing you while you’re giving a session.
If possible, have a nice-sized sign so people are aware that you are providing free massages. I have made signs using my professional graphics skills and then had them printed and laminated on foam-core at Staples. If you have a sign, it is good to bring an easel with you to display the sign.
This is the most important point. You must have a way of getting the names and contact information of the people you give massages to. I use a form I created that I call “Event Intake & Consent Form.” It has blanks for people to give their name, address, phone number, email as well as abbreviated intake information such as description of the physical problem they would like addressed. It also has a brief informed consent statement and a signature line. I want to give this form to you for free. Just sign up for it below:
The beauty of having an intake form is that it gives you reason to contact the person later to follow up on the session. This is a warm call versus a cold call. Because you have done work on the prospective client, you do not have to feel uncomfortable making the call. Your follow-up call can easily lead to the person booking an appointment.
Be certain to have your calendar with you. When you are finished with the session, and the person is in the after-massage glow, ask, “When is a good time for you to book an appointment?” By phrasing it this way, you are assuming the sale. If you asked, “Do you want to book an appointment?” a no answer puts an end to the discussion.
Bring with you coupons for either a reduced-rate session or a discount for the first session. Be sure to have all your contact information on the coupon.