Category Archives: Business

Just as you keep your waiting room or your lobby clean and neat, you must do the same for your home page. Both are the first thing clients and prospective clients see. If your waiting room is cluttered and unclean, it reflects on you. The same goes for your home page. If you are aContinue Reading

The essence of what I’ve been talking about in these past few posts is that it’s crucial that you get something from a visitor to your site. Most professionals build a website that is a billboard or a brochure. They hope that someone reading will call and make an appointment. But think about how youContinue Reading

If I were to ask you what you did for a living, you might tell me that you massage people, or that you do myofascial release, or that you are an acupuncturist or a health coach. Then, if I were to ask what you do, you might tell me that you work knots out ofContinue Reading

The reason why I have been spending so much time talking about websites and logos is that they are standard credibility builders. There are certain minimum requirements to establish credibility in the marketplace. Among them are a logo, an email address, a website, business cards, your credentials, and testimonials. I have pretty much beaten aContinue Reading

By now, you know that I was a graphic designer for close to 3 decades before I entered the wonderful world of massage. So appearances are very important to me–so important, that I had to do my own design work. Now, I am not a web designer, I only have an eye for what IContinue Reading

I said in an earlier post that personal brand is about much more than your appearance. Many think of one’s logo when they think of branding. So in that post, I spoke of the elements of branding, the “Who and Do What” statement and the “Why I Do It” statement. Now I am going toContinue Reading

The reason for having a website is to start a marketing conversation. Look at your website, does it make that conversation possible? Does it have information on how the prospect can contact you? That is good. Now answer this: does it leave a way for you to contact the prospect? So many people build theirContinue Reading

I was speaking to a young massage therapist the other day who works for a franchise massage clinic. This therapist told me that the counter staff had authority over the therapists, and that the therapists were responsible for not only doing back-to-back massages, but also all janitorial duties in this chain clinic. The manager keepsContinue Reading

What would it feel like to you if you had only clients who resonated with you? What would life be like if the only people you put your hands on were those who energized you and inspired you? It may feel like an impossible dream, but it is not only possible, but it is easilyContinue Reading