Category Archives: Uncategorized

As I mentioned in a previous post, the purpose of a website is to start a conversation. I pointed out that a conversation is a two-way street. So if someone comes to your site, looks around and leaves, you’ve lost out on an opportunity for conversation. So how do you get a conversation out ofContinue Reading

Every business owner knows that having a website is important and necessary. So here is a question for you: what is the the purpose of your website? The usual answer is so people can get information about your business, and know how to contact you. That is only partially true. Yes, a website is aContinue Reading

Many think of one’s logo when they think of branding. Branding is much more than your appearance. It is important to know clearly what you do, and why you do it, and for whom it is done. Yet still, how you show up online, on your business card, and on social media is very important.Continue Reading

In this post, I want to focus on your website. Many people have canned websites from their professional organization, such as AMTA or ABMP. Free is not always better. Free sites do not give you total control over appearance and content. Some free sites put advertising on your site. These are just some of theContinue Reading

If you have been following my latest posts on Facebook, you will know that I’m starting a new practice. While I love helping massage therapists and other wellness professionals build their practices, there has always been a life coaching element to the work I’ve done with them. I loved those “ahah!” moments where my clientsContinue Reading

Those that have followed this blog may have noticed a long lapse between posts, especially last year. I was going through another period of redefining myself. Even more so, I was going through a time of being paralyzed by fear. Fear kept me from moving forward. I had days of just staring at my computerContinue Reading

It is so easy to fall into the quagmire of a dry spell. Much like quicksand, they suck you in and immobilize you. As you get deeper into them, they smother your drive, your ambition, and and ability to move in ANY direction. I speak here from experience. I’ve been in and out of dryContinue Reading

CONTEST ANNOUNCEMENT!! This contest is for Massage Therapists, Physical Therapists, Acupuncturists and(/or) JFB-MFR Therapists ONLY! (Sorry, Coaches, but you probably already know the answer) There are 8 keys to being successful in selling your services. In random order, they are: Price, Knowledge, Testimonials, Confidence, Authenticity, Skill, Energy & Enthusiasm. The first person to post theContinue Reading