Thanks to Brian Tracy, author of “Eat That Frog”, for inspiration for this post.
“Mark Twain once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to all day long”. from “Eat That Frog”.
Most likely, the meanest, ugliest, and most easily avoided task you have on your plate is also the one task, that if completed, will have the most value. It is your frog. It might be that you are terrified of picking up the phone and calling inactive clients. It might be that you just can’t bring yourself to going to doctors’ offices to strike up a referral arrangement. I know I have plenty of frogs.
What I also know is that when I finally brace myself and actually ‘eat’ that frog, it is like the flood gates open, and I make massive and speedy progress in the growth of my business.
The Pareto Principle
An Italian economist, Vilfredo Pareto, observed in 1906 that 80% of the land was owned by 20% of the population. Joseph M. Juran, a business management expert took the observation that 80% of the effects come from 20% of the causes, and coined it the Pareto Principle. The 80/20 rule is seen in sales: 80% of the sales come from 20% of the clients. This is the principle behind “frog eating.” Many times, we busy ourselves in the 80% and tell ourselves that we are working very hard on our businesses. Yes, we are working hard, but inefficiently. Those who are truly successful work smarter, not harder.
Working smarter, you do much less, but accomplish much more. Those that work smart do not work hard. The only hard thing about working smarter, is that you might have to munch on some ugly frogs.
’til next time,