Many think of one’s logo when they think of branding. Branding is much more than your appearance. It is important to know clearly what you do, and why you do it, and for whom it is done.
Yet still, how you show up online, on your business card, and on social media is very important. The first thing people will see is your logo, or your lack of one. While it is better to not have one than to have a poorly designed logo, having a well-crafted logo will speak of your professionalism and give a huge boost to your credibility.
I was a graphic designer since the late 1970s. I have designed hundreds, if not thousands of logos in my lifetime. I mention this, not to brag, but rather to let you know that I know logos really well.
The first thing that someone is going to see when they visit your website is your logo. If you don’t have one, its absence can bring your credibility down a few notches. However, having a logo that is not professional in appearance can be even worse. Some logos look like someone used some scissors, cut out some artwork and scanned it. Some are low resolution and pixelated. Some are outright amateurish. If you do not have the skills to produce a professional logo, or access to someone who can, The Growing Practice offers very affordable logos beginning at $75.00. Click here our logo portfolio
Someone with a professional logo will immediately portray a bigger picture about themselves than what might be actually the case. With a well-done logo, you are describing your practice, and giving the visual for the branding message you wish to portray. With one glance, someone opening your page has a subconscious sense of what you are all about. This goes both ways. Without a logo, your page is bland, and therefore blandness is your image. With a poor logo, the impression you portray is sloppy or amateurish. To be honest with you, I would never go live with a website until I have a logo ready.
What does it mean to have a logo ready? It must be in the proper file format. It must have the proper resolution. If your logo is going to be used in several mediums, such as print (your business card) and web, you need files that match both mediums. This is why you need it to be done by a graphic artist who knows all about file types and is able to produce the proper file for each particular purpose. A graphic artist will interview you, and get from you a sense of what you want. A GOOD graphic artist will also tell you if what you want is not practical or will not look good. Some logos are too complicated to work in execution. When I design logos for others, sometimes the winning logo is far from what the client envisioned. This is not to say that I ignored the client’s input. Much to contrary. I heard the core message the client wanted to portray. Then I produced the right design to portray that message. A good designer will tell you what won’t work as well as what will.
If you choose to use The Growing Practice for your logo, we will begin with a conversation, so I can get a clear picture of what you represent. I will give you the same attention for your logo as I gave to the logos I designed for my better-known clients, such as Erik Dalton. Everyone gets the royal treatment, and this is regardless of its cost.
As always, I am always available for questions. You can find me on Facebook at almost anytime. Just send me a message to my inbox or chat with me if we are already FB friends. If we are not FB friends yet, please do not hesitate to send me a friend request. Also, I can be reached by email at firstname.lastname@example.org.