I was speaking to a young massage therapist the other day who works for a franchise massage clinic. This therapist told me that the counter staff had authority over the therapists, and that the therapists were responsible for not only doing back-to-back massages, but also all janitorial duties in this chain clinic. The manager keeps them all in a state of fear for their jobs, and has them all convinced that they are in danger of dismissal for the slightest infraction. All this for $16 a massage. This particular therapist is usually booked 5 hours straight for deep tissue massage with no break.
Then I spoke to another colleague. She owns one of the most successful massage practices in the country. She was telling me that she gives her core staff 70% of the massage. The others therapists are paid 60%. She attributes her success to valuing her staff and everyone else she makes contact with.
The first practice will eventually fold. After all, if you keep firing your therapists, who will be left to do the massage. If you beat down your only profit center, how will you profit. The second practice is the vision I have for every therapist. It shows us that a 6-figure income is attainable in our profession. If it is done by one, it can be done by all.
You might say, well if everyone has a successful practice, there won’t be enough left for anybody. There are far more potential clients than there are massage therapists. You might say, I just want enough to get by, I’m happy being the size I am. However, the second massage therapist is in the position to mentor up-and-coming therapists because she has allowed herself to grow. She is cultivating quality in our profession by giving those who work for her maximum reward for their labor. By being big, she enables others to be big also.
I am hoping that through The Growing Practice I will inspire you to be big. I want to inspire you to be the therapist that steps up to the plate and builds a 6-figure business so that you can share your prosperity with your colleagues. I want you to think big so that young massage therapists, fresh out of school, will have a nurturing environment where they can grow themselves. By you being big, you raise the quality of our profession nationwide. By you being big, you bring to massage therapy in America something the massage chains cannot: quality, excellence and prosperity for the therapist.