Your home page: a Virtual Lobby

Just as you keep your waiting room or your lobby clean and neat, you must do the same for your home page. Both are the first thing clients and prospective clients see. If your waiting room is cluttered and unclean, it reflects on you. The same goes for your home page. If you are aContinue Reading

Website Essentials: Offers and Opt-ins

The essence of what I’ve been talking about in these past few posts is that it’s crucial that you get something from a visitor to your site. Most professionals build a website that is a billboard or a brochure. They hope that someone reading will call and make an appointment. But think about how youContinue Reading

Website Essentials: Key to Conversation

As I mentioned in a previous post, the purpose of a website is to start a conversation. I pointed out that a conversation is a two-way street. So if someone comes to your site, looks around and leaves, you’ve lost out on an opportunity for conversation. So how do you get a conversation out ofContinue Reading

Website Essentials: Your Site’s Purpose

Every business owner knows that having a website is important and necessary. So here is a question for you: what is the the purpose of your website? The usual answer is so people can get information about your business, and know how to contact you. That is only partially true. Yes, a website is aContinue Reading

Website Essentials: Your Message

Take a look at your website’s home page. What is it’s message? Do you talk about you? If you are a massage therapist, do you talk about the different modalities of massage you do? Do you explain your techniques? How detailed is your explanation of your services? Chances are, your site speaks mostly of theContinue Reading

It is about time you get a Custom Logo

Many think of one’s logo when they think of branding. Branding is much more than your appearance. It is important to know clearly what you do, and why you do it, and for whom it is done. Yet still, how you show up online, on your business card, and on social media is very important.Continue Reading

Growing a Practice from Scratch: The Website

In this post, I want to focus on your website. Many people have canned websites from their professional organization, such as AMTA or ABMP. Free is not always better. Free sites do not give you total control over appearance and content. Some free sites put advertising on your site. These are just some of theContinue Reading

Starting a Practice from Scratch: Planning

If you have been following my latest posts on Facebook, you will know that I’m starting a new practice. While I love helping massage therapists and other wellness professionals build their practices, there has always been a life coaching element to the work I’ve done with them. I loved those “ahah!” moments where my clientsContinue Reading


Those that have followed this blog may have noticed a long lapse between posts, especially last year. I was going through another period of redefining myself. Even more so, I was going through a time of being paralyzed by fear. Fear kept me from moving forward. I had days of just staring at my computerContinue Reading

Quicksand: Blazing Saddles Revisited

It is so easy to fall into the quagmire of a dry spell. Much like quicksand, they suck you in and immobilize you. As you get deeper into them, they smother your drive, your ambition, and and ability to move in ANY direction. I speak here from experience. I’ve been in and out of dryContinue Reading