The Power of Storytelling

If I were to ask you what you did for a living, you might tell me that you massage people, or that you do myofascial release, or that you are an acupuncturist or a health coach. Then, if I were to ask what you do, you might tell me that you work knots out of muscles, stick needles into people, that you put hands on people and release their fascial restrictions. If I were to ask again what you do, you might say, “I already told you!” My response would yes, but then again, you really haven’t. At least not in terms that your target market would understand.

People relate to stories. What is the single greatest result you have ever gotten? What I would like you to do here is think of the person. Think about the treatment(s). What were you feeling? What was the person feeling? What was the client like before you worked on him or her? What was the person’s reaction to the result? How did you feel when you got this result?

Now, I would like you to write it out as a story. Be detailed. Focus on feelings. Focus on the excitement over the result. Focus on the state of the person when you first started doing the work. Write out a paragraph on what happened. Build suspense and emotion into your story.

The next time someone asks you what you do, tell this story. You’ll be surprised at how interested your listener will be. One more thing: you have been having a sales conversation!

One more thing, please share your story. I would love to read it–just leave it behind as a comment to this blog. Thank you.

’til next time,


3 Responses to The Power of Storytelling

  1. Kenny Lyons says:

    I build relationships with people that nurture and encourage healthy lifestyles and choices. By doing so I show a vested interest with them on a personal but professional level. The better I develop this skill, the more secure my practice grows, and the more my clients appreciate what we do together!

  2. Rob Schaefer says:

    I had a client that came to me about back problems. She showed me specifically where I should work, where the pain was. This was an hour appointment, and she only wanted me to work on her upper back. As I began the massage, I started out light, and touched the specific area in question. Then I branched out, to where the pain was connecting to. As I did so, she tried to get me back to working on her upper back, as that was what was bothering her. She specifically said, “No, I can deal with the LOWER BACK pain. It’s the upper back that hurts” I noted that area, assured her I would address the area, and explained to her that the pain she was feeling was valid, but actually coming from her lower back, and that the upper back and shoulder pain she was feeling was a symptom of the bigger problem. After a few minutes she began to relax, and she let me work where I needed to, which included some deep tissue work, and some stretching. After the session was over, she came away with a better understanding of how her body worked, and where her pain had been coming from.

    What do I do? I educate people about themselves. I try to help them understand what they’re body is telling them, and how they can listen.

  3. Kenny Lyons says:

    A client came to me several months ago in very obvious pain and depressed because of it so I made sure to get her seated in my room and comfortable for the intake. She began to tell me how she was unable to find a physician that could determine why her hips were causing her so much pain and why she couldn’t stand up straight. Perhaps the worse part was her story of being ‘man-handled’ by a massage therapist the previous week. It was her first session and everything that happened seemed more based on the MTs agenda rather than helping the client. I explained to her that most of my sessions involve specific work with the neck, back, and hips. I told her my job was to work with her, to make her as comfortable as possible and determine the what type of treatment was best for her condition. Little upsets me as much as people being ignored and left in pain after seeing health professionals. After doing some Swedish work to help her relax, I began working her ilio-psoas and glutes. The expression on her face was nothing short of amazing as the relief was evidently instantaneous. Her entire body seemed to collapse as her trust in the work increased and her pain completely dissolved. I told her as she came out of the room that I wish I had before and after pictures because she did not look like the same person; she was bright, vibrant and looked taller! It took several sessions to gain complete relief and during that time she was also able to have an MRI and exam from a Neurosurgeon who concluded that the work being done prevented the need for surgery. Events such as these makes it worth going to my studio every day!

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